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Last Friday, Business Insider’s Nicholas Carlson published a 75-page slideshow about his recent business class flight from New York to Beijing. The slideshow, which consists entirely of blurry phot...
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These slideshows are not wondrous experiments carried out in the name of pleasing readers and advancing the cause of native digital storytelling. They are economic decisions through which Business Insider is attempting to inflate its pageviews and create ever more excuses for the generation of ad impressions...When is a slide an innovation, and when is it merely the box that Disneyland came in?