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Scoop.it!
With Facebook announcing that all brand content will now be seen as promotional, marketers must adjust goals to focus on Engagements instead of mass numbers of eyeballs on a post. How are fans truly engaging with content? Are views translating into actions and advocacies? 
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Scoop.it!
Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here. Via Pantelis Chiotellis
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