According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.
Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We've pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently.
Via Guillaume Decugis, Marta Torán
Combining content creation and content curation is a great way to optimize your content strategy. But in addition to showing that, these 4 awesome examples show how leveraging contributions through a collaborative model can take that even further as in the case of the University of San Francisco.
Una combinación perfecta en Educación