Gamification Expert Yu-kai Chou explains his elegent Gamification Framework that breaks Human-Focused Design into 8 Core Drives within an Octagon.
Via Martin (Marty) Smith
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Toby Coop's curator insight,
March 19, 2013 6:55 AM
Full text research report can be read online or downloaded via pdf.
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I like this "framework" to create gamification particularly Chou's 8 Core Drives:
1) Epic Meaning and Calling
2) Development and Accomplishment
3) Expression of Creativity and Feedback
4) Ownership and Possession
5) Social Pressure and Envy
6) Scarcity and Impatience
7) Curiosity and Unpredictability
8) Loss and Avoidance
GREAT post on the HOW TOs of #gamification.
Cool and helpful work from one of gamification's pioneers
@yukaichouThese dives/motivations can be used to improve engagaement in any interaction.