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E-Learning-Inclusivo (Mashup)
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Minn.(MN)—the internet marketing Research Company, comScore, released one day ago results which reveal
Here's what you need to know:
**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..
**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.
“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,
**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”
Here's what caught my attention:
**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.
**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.
Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"
Via janlgordon 
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Pawan Deshpande, CEO of HiveFire has written this interesting post about content curation and how to match your personality to the type of curation that best suits you. Interesting observations:
Excerpt:
Personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.
Many marketers are now adding content curation— the act of finding, organizing and sharing online content to engage customers and prospects—to their job descriptions. As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.
What’s your curation type? Match your own personality to the qualities below so you can embrace your inner curator.
http://www.adotas.com/2011/08/what-kind-of-content-curator-are-you/ Via janlgordon
Tom George's comment,
August 26, 2011 9:43 AM
Hi Jan, good morning. Are your prepared for the hurricane coming our way?
janlgordon's comment,
August 26, 2011 9:51 AM
We're right on the water, lots of windows, we're prepared as much as we can be. It's definitely going to be challenging to say the least, hope for the best:-)
Robin Good's comment,
August 27, 2011 3:22 AM
Hi Jan, great job so far. Love what you do. Thanks for sharing it.
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![Cut through info overload with effective storytelling [infographic] | E-Learning-Inclusivo (Mashup) | Scoop.it](https://img.scoop.it/07SKE0KvAe0ZsLp2NFWMHDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
How do you make the voice of your business heard over the din online? By telling your story. Take a look at the full infographic to see the process broken down into five easy steps: 1. show, don't tell 2. make sure your message doesn't get skimmed 3. manage information for your audience 4. don't let your brand get lost in marketing overload 5. don't let your information get lost in different places Via Kim Zinke (aka Gimli Goose)
Bad Spoon's curator insight,
July 26, 2013 1:59 AM
Les avantages du storytelling dans un environnement marketing B2B surchargé, sous la forme d'une infographie 
Grondin Samuel's curator insight,
July 26, 2013 2:57 AM
Comment faites-vous la voix de votre entreprise entendu dans le vacarme en ligne? En racontant votre histoire. Jetez un oeil à la pleine infographie pour voir le processus décomposé en cinq étapes faciles:
1. montrer, ne pas dire 2. assurez-vous que votre message ne soit pas écrémé 3. gérer les informations pour votre auditoire 4. ne laissez pas votre marque se perdre dans la surcharge de commercialisation 5. ne laissez pas vos informations se perdre dans des endroits différents
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Don't be intimidated by the techy title -- this article is a really great explaination of how to tell your story(ies) through your website.
This is not an easy task, but the author has broken it down for us so it is easy to understand and grasp. There are really good insights here and tips.
I hope this article really helps you use your website more effectively, make it stickier, leverage your stories, and connect more strongly with your customers and prospects.
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Not all that long ago (think 2002), people would think you were crazy when you talked about
**the powerful intersection of community and content. Online communities? Those died in the dot com bust.
Today, marketing professionals are starting to come around, but they still have a ways to go.
**Few people fully grasp how the interplay between content and community can change how organizations function internally and externally.
Previous articles in this series have addressed content, so let's now turn our attention to community.
Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.:
Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation:
Intersecting with communities, social network presences of interest, and influencers in an effort to build reputation Research:
Using small private communities like a marketing petri dish—a closed, controlled space where customers can be studied
**The real value of customer communities, however, is quality and efficiency—efficiency of reach, feedback, communication cycles, and amplification.
Via janlgordon
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This post was written by Andy Capaloff for Curatti about a very important topic, navigating change through the age of disruption.
Here are a few highlights:
The infusion of new ideas and the understanding of whether necessary change can be accomplished in a timely and effective manner from within and when to seek that freshness externally, are vital to the continued success of any company.
The importance of the ability to accept that something you do, whether a large or small aspect of your processes, has become a hindrance to your future growth and must be replaced, cannot be minimised.
Selected by Jan Gordon for Curatti covering Exploring Change Through Ongoing Discussions
Read more here: [http://bit.ly/199OAQa]