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Paul Smith I recently spoke to Paul Smith, who is a consumer research executive, keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM Books,...
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Storytelling is an effective way to communicate to get attention, make a business case, and add relevance to the situation.
Of course you need to make certain that the topic is relevant and valuable to the audience. Not to mention, that the timing of your considers the venue, theme, and time constraints.
I first learned how to effectively start telling stories when I worked in the Food and Beverage Industry. Throughout my career I believe this skill helps to connect with your audience!
What are some of your best stories?