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In the study, researchers equipped 25 AI agents with memory, reflection, and planning capabilities and then placed them in a simulated town similar to The Sims. The agents exhibited remarkable behaviors, such as organizing a Valentine's Day party, and were even rated as more human-like than actual humans participating in role-playing. The bottom line: The implications of this study is massive. Entire virtual worlds could be created, and NPCs in video games could have more complex personalities.