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Via Leona Ungerer

Twenty years ago today - 26 June 1997 - the first book by a struggling author about the magical tribulations of an orphaned schoolboy was published. Despite the faith that JK Rowling had in young Harry, it is unlikely she or anyone else could have anticipated that the the book, its sequels and their films would spawn a $25 billion dollar franchise.

Two decades after release it is clear that Rowling’s work has captured the imagination of an entire generation. In Britain, four in five (81%) 18-24 year-olds and over two in three (68%) 25-34 year-olds say they are fans of the Harry Potter books, films or both. (The figure for the population as a whole is 51%.)

In honour of this milestone for the boy wizard, YouGov has conducted a special Harry Potter survey.

Via David Hain