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I selected this article from Curatti written by Alice Elliott because she explains how to capture your readers with a stand-out blog post introduction.

The purpose of the beginning part of an article is to capture the reader's attention and draw them into the post.

How to Create a Winning Blog Introduction

You can keep your audience from leaving your blog by writing intriguing introductions to your content. I agree that it only takes three seconds for a reader to head off to another website.

Elliott explains how to write an incredible blog post introduction that will make your audience want to read more.

Here's what caught my attention:

• After reading the headline the introduction should clarify it. This is especially important if you do not have a sub-heading.

• Your text should prepare the reader for the rest of the post. They need to know how it will be a benefit to them.

• A good introduction builds trust. It should be a satisfying experience for your audience.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/dRf9309URbj

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