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Think about the last time you solved a business problem, such as coming up with a new product idea, formulating a new marketing plan, or deciding which job candidate to hire. How did you do it. Did you sit down with the facts and figures, make pro/con lists, and analyze the situation until you found the solution? Or did it come to you as a sudden insight--an "Aha!" moment, as some people call it?

 

It turns out many problems can be solved either of these two ways. But the two methods are not equal. In a fascinating experiment, a research team at Northwestern University led by Carola Salvi, set out to learn whether analysis or insight leads to better problem-solving. To find out, they presented more than 200 students at Northwestern and the University of Milano-Bicocca in Italy were given various problems to solve that included word puzzles, anagrams, rebuses, and a puzzle where you had to identify a partial image of an object.

Via The Learning Factor