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Like a good piece of literature, the first moments of a marketing message are the best chances one has at making a rock star impression.
Be the master of your opening stanza and the rest of your message will seem like a piece of cake, garnering your audience’s undying devotion.
Read more: http://engage.tmgcustommedia.com/2013/03/3-lessons-content-marketers-can-learn-from-elton-john/
Via Ricard Lloria
Great post from Daniel Ford that give us wings to reach our goal: Long-lasting content