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False content online has only multiplied over the years. But the fake news designation has also been used to serve all kinds of purposes—including, increasingly, to disparage real news reporters—so most experts now avoid the term. Instead, researchers usually talk about disinformation, which is purposefully false, and misinformation, which is unwittingly false (either because the publisher made a mistake or because the person sharing the content did). As false content spreads through social media networks, it can oscillate between the two, and it can manifest in various forms, including memes, tweets, or “imposter” content made to imitate real news stories.
