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You’ve seen them before: Facebook posts designed to grab your attention and stop your scrolling. There are many versions. Some tug at your heartstrings with lines like “Ten cute puppies that will melt your heart” or “Let Suzy know she is still beautiful, even after surgery.” Other versions offer exciting prizes, such as “Like this post and click on the link for a free first-class flight to anywhere in the US!” Unfortunately, many of these posts are created by scammers, striving to collect as many Facebook “likes” as possible.
