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Bias is a fundamental human characteristic. We are all biased, by our very nature, and every day we make countless decisions based on our gut feelings. We all have preconceived ideas, prejudices, and opinions. And that is fine, as long as we recognize it and take responsibility for it.
The fundamental promise of AI, besides the dramatic increase of data processing power and business efficiency, is to help reduce the conscious or unconscious bias of human decisions. At the end of the day, this is what we expect from algorithms, isn’t it? Objectivity, mathematical detachment rather than fuzzy emotions, fact-based rather than instinctive decisions. Algorithms are supposed to alert people to their cognitive blind spots, so they can make more accurate, unbiased decisions.
At least that’s the theory…
