We’re all selling ourselves. Every one of us. This isn’t a bad thing; it’s just something we need to be aware of in the context of personal learning networks.
Via Kenneth Mikkelsen
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When people are strategic about building and leveraging their personal learning networks, they are also (or at least, they should be) very conscious about managing their personal brand. Your personal persona, especially online, and the image you portray are what makes you attractive to connect with. The “selling process” of personal learning networks is the efforts individuals take to not only connect with others, but to create an image around themselves so that others will want to connect with them.