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It isn't news that culture is obsessed with doing—with being in motion, with being occupied, with being busy. But the upshot of all this doing is that we spend very little time deciding exactly what we should be doing in the first place.
Real productivity is more than just activity, after all. And when we're asked to act upon (or ignore) hundreds of updates, requests, and interruptions every single day, to actually step back and decide can be much more difficult than to simply do. Amid all this bombardment, being truly productive depends upon your ability to say "no." In other words, what you don’t do on a daily basis is at least—if not more—important than what you actually do take action on.
Via The Learning Factor
"Real productivity is more than just activity"