Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
Via Martin (Marty) Smith
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Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
Why?
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.
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Couldn't agree with this infographic more. A blog is the hub of any successful content marketer's wheel.
Our experience with the Two Pens blog is in line with this infographic. Our brand has grown appreciably, along with growth in traffic and leads. The one thing left out: I find blogging fun and like exploring ideas in words and pictures.
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Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:
* Paper.li
* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress)
It is possible to change the world with those seven tools.
The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon.
nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.
add your insight...