MarketingHits
561.6K views | +9 today
Follow
 
Scooped by Brian Yanish - MarketingHits.com from Tourist Experience Design and Insights
onto MarketingHits
Scoop.it!

Next Generation Consumers And The Death Of Marketing As We Know It

Next Generation Consumers And The Death Of Marketing As We Know It | MarketingHits | Scoop.it
From www.brandquarterly.com - March 25, 2015 11:46 AM
There has been a fundamental shift in marketing to young people. Next Generation Consumers no longer put brands on a pedestal or seek to conform to the aspirational lifestyles brands promote. Instead, they seek out authenticity that supports their ‘brand of me’.

Via Global Trends Team, Andrea Rossi
more...
No comment yet.
Sign up to comment