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Lydia Gracia's insight:
Une histoire à compléter par vos clients... ce n'est peut être pas la même mais c'est son expérience de vous!
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Great storytellers know that by leaving out a lot of unnecessary description, you engage your listener's imagination. "Suggest, don't tell." Give your audience the silence and space to engage with the story. If not, they become passive as you are doing all the imaginative work for them. This article gives some media examples of this in practice.