Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.
Social Media Strategy in 8 Steps (Summary)
One of the major theses we employ in our social media strategy process is this:
Companies should focus more on how to BE social, and less on how to DO social media. (tweet this)16
With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.…
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Jeff Domansky
I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.
Improve your open rates by catching the reader's attention.
Send Out Emails That Get Opened
You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.
Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
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Read full article here: http://ow.ly/ny2K309v0f0
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