Supply chain News and trends

Via The Learning Factor

Learning about your customers has become a priority in business, informing everything from product development to marketing and customer service. It’s important that brands remain aware of the customer perspective as they make crucial decisions.

 

This has given birth to a surge in experiential marketing and a focus on customer experience. By giving consumers the option of trying their products out, businesses find that they can increase conversions.

 

What brands may not realize, though, is that these marketing events offer the perfect opportunity to collect customer data. With the right tools in place, businesses can learn more about their target market while also introducing their offerings to potential customers.

Here are a few best-in-class solutions for collecting data from and about your customers.

Via The Learning Factor

Lifeguards testing out new drone technology in Australia have saved two people stranded off the coast of New South Wales state, as spotted by Quartz. The drone footage shows a birds-eye view of the ocean before the drone ejects the yellow floatation device, which inflates when it hits the water. The two teenage boys were caught about 700 meters (0.4 miles) offshore at Lennox Head in a swell of around three meters (9.8 feet). They were able to grab onto the floatation device and swim to shore.

 

“I was able to launch it, fly it to the location, and drop the pod all in about one to two minutes,” lifeguard supervisor Jai Sheridan told reporters. A government official confirmed the rescue took only 70 seconds, compared to the average six minutes it would take for a lifeguard to reach the swimmers. The drones were reportedly only unveiled that morning before being put to use, according to the Australian Broadcasting Corporation.

Via The Learning Factor