Supply chain News and trends
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Supply chain News and trends
Supply chain News and trends
Curated by Ricard Lloria
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#SupplyChain + #Marketing = Successful Consumer Promotions - Inbound Logistics

#SupplyChain + #Marketing = Successful Consumer Promotions - Inbound Logistics | Supply chain News and trends | Scoop.it
Collaboration is key to having a productive relationship between the supply chain and marketing departments.
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#SCM 5 Tips to Engage Through the Buyer's Journey

#SCM 5 Tips to Engage Through the Buyer's Journey | Supply chain News and trends | Scoop.it
Sales - In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them.

Via Eric_Determined / Eric Silverstein, David Hain
Eric_Determined / Eric Silverstein's curator insight, November 11, 2014 11:43 PM

"With more mobile devices than humans and over one billion people participating in social networks, today's customers are more networked and better informed than ever."

CMO @SAPCloud shares his insight:


1. Be Part of the Conversation across all Channels

2. Use Analytics for Insight across Platforms

3. Personalize every Interaction

4. Build on previous #customer #experiences

5. Become a Predictive Business


Which brand currently connects well across your buyer journey?