Supply chain News and trends

I selected this article from Curatti written by Raymond Morin because it provides predictures on consumer behavior in the next two years.

The influence of buyers has dramatically changed and will continue to evolve.

Understand The 'Generaction C' Consummer

Customers are more connected online than ever before. I agree that in order to grab their attention you need find out what they are looking for in a brand.

Morin shows the latest changes in consummer behavior and how to best meet their needs and desires.

Here's what caught my attention:

• The trust meter has gone down over the last few years. Today people rely on review and recomendations -- especially from family and friends.

• Content that is spread through social media has become the main source of information. These outlets are priority over traditional media.

• With mobile platforms like Snapchat and Instagram consummers now want instant information. This has also created an emergence of niche bloggers to meet the demand.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Fp5c306LNSw

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"With more mobile devices than humans and over one billion people participating in social networks, today's customers are more networked and better informed than ever."

CMO @SAPCloud shares his insight:

1. Be Part of the Conversation across all Channels

2. Use Analytics for Insight across Platforms

3. Personalize every Interaction

4. Build on previous #customer #experiences

5. Become a Predictive Business

Which brand currently connects well across your buyer journey?