Daily Magazine

The penetration of Pinterest in social media proves two things:

there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.

If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.

 

What is Pinterest?

 

Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.

 

Take a look at this Shareaholic January 2012 referral traffic report.

 

Read more: http://bit.ly/HPeRkH

Via Martin Gysler

Want to create an expansive and powerful network? We asked LinkedIn's power users for their best tips.

 

The rules of engagement on LinkedIn are fairly clear: first and foremost, you should only connect with people you actually know. Yet millions of people—yes, we're looking at you—are broadening their networks by connecting to people with whom they've never even had a discussion.

 

The rules aren't black and white, but if you want to expand your LinkedIn database make sure to choose the right shade of grey. "One major pet peeve of mine when it comes to LinkedIn requests is when people who don't know you say you're a 'friend,' or that you have done business with them at their current company," says social media strategist Scott Swanay. "First of all, that's not true, and second of all, it's just lazy on their part—those are generally requests that I'll ignore."...

Via Martin Gysler

Understand social networking websites, how they work and what tools will make them easier to manage, so that you can put social media to work for you and your business.

 

Helping you to understand social networking so that you can put social media to work for you and your business.

 

Social network sites are growing popularity every day. Businesses can no longer ignore this social media trend. Instead, we should embrace these opportunities as affordable marketing tools for both online and offline businesses.

 

Whether your business is large or small, you can make social media work for you. By engaging customers or potential customers through an online presence on a website, Facebook, Twitter, MySpace, LinkedIn or YouTube...businesses can spread the word about themselves to their target audiences. 

They can also cultivate a more interactive relationship with their current customer base and have more control over their online reputation...

Via Martin Gysler

The following interview is with Dave Gowel, who has been recognized as a “LinkedIn Jedi” by Inc.com and the Boston Globe, is the CEO of RockTech, and author of The Power in a Link: Open Doors, Close Deals and Change the Way you do Business Using LinkedIn (Wiley, December 2011). Gowel co-founded RockTech with Mark Rockefeller to build software tools that help corporations increase productivity through quicker adoption of underutilized technologies. The interview has been edited for clarity.

A lot of people see LinkedIn as a recruiting or job hunting network. What are some of the other ways professionals can put LinkedIn to work, once they’ve landed that dream job?

 

I think one of the key ways to think about it is really a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones...

Via Martin Gysler