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Responsive Design, Dynamic Content, or Mobile URLs?If you’re designing the mobile experience from scratch, this question is the first place to start. If you already have a mobile experience set up,
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Make sure that the mobile page serves only content supported on mobile devices. If you serve up a page that contains only content that the user can’t see (or video the user can’t play), Google isn’t getting the searcher to the answer quickly in that case, and might not rank that page as highly.
Designing the mobile experience from scratch is hard if you dont know how mobile interaction works best, this article is the first place to start. If you already have a mobile experience set up, you will still find valuable information in this informative article.