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![How Content Marketing Compares to Traditional Advertising [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/6MVr5v4QHMuSzrXgVRI40zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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Business Improvement and Social media
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51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...