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Rescooped by Lydia Gracia from Business Improvement
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6 Types of Visual Content You Need to Use in Your Marketing Campaigns

6 Types of Visual Content You Need to Use in Your Marketing Campaigns | SEO et Social Media Marketing | Scoop.it
Visual content can be useful in getting your marketing campaigns to stick and resonate with people. Learn the 6 types of visual content to use in your next campaign.

Via Daniel Watson
Lydia Gracia's insight:

Visual content helps your marketing campaigns to stick.

Bryant Cloud's curator insight, June 18, 2018 10:09 PM
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Amir Ali's curator insight, July 10, 2018 1:32 AM
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Rescooped by Lydia Gracia from Business Improvement and Social media
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Use These 15 Tips to Improve Your Email Marketing

Use These 15 Tips to Improve Your Email Marketing | SEO et Social Media Marketing | Scoop.it
We’ve all heard that “the money is in the list”.  Whether that’s an email list, or a list of blog subscribers – staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here areMore

Via janlgordon, Ricard Lloria
janlgordon's curator insight, March 1, 2017 9:28 PM

I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

 

Improve your open rates by catching the reader's attention.

 

Send Out Emails That Get Opened

 

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

 

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

 

Here's what caught my attention:

 

  • Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

 

  • Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

 

  • Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/ny2K309v0f0

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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10 Essential Social Media Tactics to Get Your Content Seen

10 Essential Social Media Tactics to Get Your Content Seen | SEO et Social Media Marketing | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?


Via Daniel Watson
Lydia Gracia's insight:

Les  conseils à suivre pour que votre contenu soit visible par le plus grand nombre.

Jeff Domansky's curator insight, January 9, 2016 1:48 PM

10 useful tips to help you get better results from your content marketing. Recommended reading. 9/10

Marco Favero's curator insight, January 10, 2016 9:19 AM

aggiungere la vostra comprensione ...

Alahad Group Leading Manpower Agency in Pakistan - NO #1 in Recruitment Agency in Pakistan's curator insight, January 12, 2016 4:46 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

Rescooped by Lydia Gracia from Le marketing de contenu
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Du bon usage du marketing digital pour traquer les prospects

Du bon usage du marketing digital pour traquer les prospects | SEO et Social Media Marketing | Scoop.it

Longtemps le marketing a eu des allures de bricolage : un peu de statistiques et beaucoup de bon sens, disait-on autrefois. A l'heure du numérique la traque du client s'est industrialisée. Le hasard n'a plus sa place. Les big data et les technologies web veillent. Décryptage de la stratégie d'un grand groupe.


Via Pim-Bim The Inbound Suite
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Rescooped by Lydia Gracia from Le marketing de contenu
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8 règles à suivre pour un mariage réussi entre brand content et journalisme

8 règles à suivre pour un mariage réussi entre brand content et journalisme | SEO et Social Media Marketing | Scoop.it

« Brand-content », marketing éditorial, « native advertising »…  le contenu de marque est la nouvelle marotte des experts du marketing qui ne jurent plus que par le «storytelling».


Via Pim-Bim The Inbound Suite
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Rescooped by Lydia Gracia from Public Relations & Social Marketing Insight
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Why the best content is about marketing sideways | Jay Baer

Why the best content is about marketing sideways | Jay Baer | SEO et Social Media Marketing | Scoop.it

The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company's personality, says Jay Baer in this video and short blog post


.Terry: So when a company’s just starting with content marketing, what are some key performance indicators, basic KPIs that they could start with in order to start measuring the effectiveness and success of their efforts?


Jay: It depends on the type of company and whether they’re B2B or B2C or how they sort of track their actual business in the real world. But, generally speaking, I think the best way to look at content programs is to say:“Do people care about it? Is there proof of caring?” And a lot of times you can measure that just anecdotally. You don’t have to necessarily have a whole complicated scheme.


For an example, there’s a company called Life Technologies – a major global manufacturer of scientific equipment. They have this great content program where they take their product catalog and they execute it as a series of YouTube videos that are chained together with annotations.So it’s almost like a choose-your-own adventure product catalog....


Via Jeff Domansky
Lydia Gracia's insight:

Conseils sur comment bien démarrer une stratégie de marketing de contenus. Loin d'avoir besoin d'énormes moyens, il faut trouver ce petit plus qui va définir la personnalité de l'entreprise (en tout cas son univers qui sera commun à son public).

Jeff Domansky's curator insight, September 18, 2014 2:57 AM

In this interview, Jay Baer offers lots of advice and tips on better content marketing.

Rescooped by Lydia Gracia from Public Relations & Social Marketing Insight
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Get Traffic Through LinkedIn, Blogging Directories | UpCity

Get Traffic Through LinkedIn, Blogging Directories | UpCity | SEO et Social Media Marketing | Scoop.it

Get more traffic from LinkedIn and learn whether or not submitting your blog to directories can be seen as duplicate content.


Question One: How can I build more targeted traffic to my website through LinkedIn?


Our Response: LinkedIn is one of the best ways to get online leads for your website and business. As the world’s largest professional network, LinkedIn connects like-minded people from all over the world, ranging from professors, lawyers, marketers, and business owners. The best part about this is that you can find your niche on LinkedIn, establish yourself as an authority figure, and bring new potential customers to your website. There are several ways to go about doing this....


Via Jeff Domansky
Lydia Gracia's insight:

On sait déjà que LinkedIn est la plateforme idéale pour publier du contenu professionnel, mais comment faire en pratique pour que nos blog posts soient lus (en gros générer du trafic ciblé sur notre site) ? Dan cet article on nous explique les différentes voies pour y arriver grâce à LinkedIn... attention! il faut être conscient que sur cette plateforme vous vous adressez à une niche, la communication de masse est donc à bannir en faveur d'une stratégie de content marketing.

Jeff Domansky's curator insight, September 18, 2014 2:34 AM

Actionable content marketing advice from Up City.

Sangbaran Karmakar's curator insight, September 22, 2014 3:38 PM

Very useful tips on bringing web traffic from LinkedIn campaign. WHat you are going to learn from it:

 

1. How to create linkedIn network?

2. How to market your website/ product through LinkedIn?

3. Strategies for creating Successful LinkedIn content campaign.

 

Regards... 

Rescooped by Lydia Gracia from Public Relations & Social Marketing Insight
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How to Maximize Your LinkedIn Publishing Exposure | SME

How to Maximize Your LinkedIn Publishing Exposure | SME | SEO et Social Media Marketing | Scoop.it

Have you tried LinkedIn’s publishing feature?Do you want more people to see your business articles?LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.In this article I’ll share five tips for optimizing your content for LinkedIn publishing....


Via Jeff Domansky
Jeff Domansky's curator insight, September 4, 2014 2:39 AM

Gregory Ciotti provides an excellent guide to LinkedIn publishing including how to do it and why it matters. Recommended reading for content marketing, PR and marketing pros.9/10

Rescooped by Lydia Gracia from Public Relations & Social Marketing Insight
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20 Snapchat Marketing Resources

20 Snapchat Marketing Resources | SEO et Social Media Marketing | Scoop.it

Here are a few reasons why Snapchat may be the perfect social media tool for your business.


...While widely known as a  perishable selfie/sexting platform, Snapchat is undoubtedly gaining attention from social media marketing minds.

 

Brands wanting to connect with ages 13-25 should pay close attention to the ins and outs of sending the perfect snap.If you’re wondering where to start, which campaigns you can copy, and what the fizuck Snapchat could do for your business, we’ve developed the perfect list of resources just for you....


Via Jeff Domansky
Lydia Gracia's insight:

Il faut être là où sa cible se trouve...

Jeff Domansky's curator insight, January 23, 2014 9:30 AM

Helpful Snapchat resource links from Rich DeMatteo.

Melissa Ralph's curator insight, January 23, 2014 11:46 AM

New Marketing Resouces for Snapchat. But is the a viable marketing platform for brands.

 

If you remember, WetSeat paid a 16yr old blogger to start their account. http://adage.com/article/digital/build-a-brand-snapchat-hire-a-16-year/291124/

 

Jennifer Okpara's curator insight, April 16, 2014 11:32 AM

I absolutely love Snapchat. I use it to send snaps which can be a video or a picture of what I'm doing. Anyone who is following me can view it. You can also time how long a person has to see a picture and add effects to pictures and videos as well as a text.

Curated by Lydia Gracia
www.lydiagracia.com
Social Media Strategist Barcelona Paris Madrid Toulouse
#contentcurator #CMgr #SocialMedia #ContentMarketing